Data Management for Decision Making (DM4DM) Data Management for Decision Making (DM4DM) gives you the knowledge and hands-on experience you need to work with Database Management Systems (DBMS) and Business Intelligence (BI) applications. Over the course of the semester, you'll learn to access and manipulate business data using SQL, build interactive dashboards with Power BI, and design databases using industry-standard commercial tools — with generative AI as a coding partner, helping you write and debug queries, explore unfamiliar features, and pick up new tools faster. Beyond the technical skills, we'll dig into the broader issues that shape how organizations manage data today: data quality, security, privacy, and digital innovation.

Facebook
Card image
Learn powerful ideas and useful tools

find out what you will learn in this course and why it is beneficial to your career.

Card image
Acquire DB and BI skills for your next job

companies seek to hire and promote individuals who can leverage digital technologies.

Card image
Plan your work: projects schedule

in the Fall 2026 Comm3220 is offered Tu-Th 12:30-1:45 (sec 002) and Tu-Th 2:00-3:15 (sec 003)
in Cobb Hall Room 350.

Card image
Interact with our Master guests

industry leaders who graduated from UVA with a Master in the Management of Information Technology (MSMIT).

Site Contents

Office Hours
My Grades
Learning goals
Work to do
Grading policies
Skills for CV
My Files
Participation
Using AI Tools
Attendance
WINIT
Resources
Other policies

Is this class for me?

COMM 3220 - Data Management for Decision Making - is designed for undergraduate Commerce students focusing on Information Technology and/or Analytics. Non-concentrators are welcome to take any remaining available seat.