What is digital innovation?
Digital Innovation (DI) is a change in process, product, or business model that is enabled by information
technology. Companies like Google, Netflix, Uber, Tesla, Salesforce, Facebook, and Amazon are awesome
examples of business success driven by digital innovation.
It is hard to think of an industry that has not been affected by DI. DI has created entirely new ways to buy and sell goods, has undermined the business models of large segments of the world economy (newspapers, film photography, and broadcast TV, for example), and has changed the lives of billions of people by connecting them to businesses and to each other at unprecedented intensity and speed.
Why is this important to me?
This is an incredibly exciting time to start a career in business. More and more organizations have realized
that the trend toward digitization is not going to stop anytime soon, and are striving to become more digital.
In other words, they are looking at information technology as a source of innovation for delivering better
products, better services, more intimate customer relationships, improved decision making, and more efficient
operations. As a result, they need analysts, consultant and managers who understand the possibilities of the new
technologies and lead them into their digital future.
This class teaches you about innovative uses of information technology, so that you can better participate in the digital innovation initiatives that are brewing at your next job.
What will I learn?
Through a combination of dicussions, virtual guest lectures, activites and workshops, you will learn about emerging technologies and how to turn them into working digital innovations. Working in a small team you will experience a variation of a desing thinking method called "Sprint." The Sprint method is designed to help teams to solve creatively business problems, and it was recently developed by researchers at Google Ventures, which is the venture capital investment arm of Alphabet Inc. Below see a few clickable examples of the technologies that you could explore:
You will also learn several of the following tools and techniques to analyze digital innovation ideas.