DI Videos


Team 1 - Rio Tinto / AR & VR
Team 2 - Domino's Pizza / Autonomous vehicles
Team 3 - GE / 3dprinting
Team 4 - KLM / Agents
Team 5 - JPM Chase / Machine learning & Analytics
Team 6  - Schneider / IoT
Team 7 - Etsy / Platforms
Team 8 - Carnival Cruise / Beacons, next gen CRM
Team 9 - State Farm / Robots and drones

Each DIGI team will deliver a video describing an exciting digital innovation implemented at their assigned company.  The objective of the video is to illustrate the innovation, how it works, and its business value. Your video can include segments downloaded from the web, pics, screen recordings (e.g., create a PowerPoint animation and record it for inclusion in your video), as well as recordings of your team members.

Length: about 5 minutes (if longer, that is not a problem).
Audience: the Comm4250 class.
Audio track: feel free to overlay your voices and your soundtracks to whatever audio the original video has.
Sources: recognize your sources. Overlay text at the end of the video.
Hint: you do not have to offer a comprehensive survey of all the innovations that your company has to offer. Focus on the coolest one. Wow us.


Store the video and the .pptx (if any) on the S: drive under Grazioli/DI videos, so it will be easy to retrieve.  Before class, test the equipment. Make sure that the video shows and that the audio works.

In class, each team will briefly introduce themselves and the company.  What does the company do? To whom do they sell it? How big are they? Are they successful? Give us just enough context so that the innovation makes sense. After that, focus on the innovation. What is it? How does it work? Who are the users/customers? How does it create value? How does the company capture value?  Finally, lead a 5/10 minute conversation about what we saw. We expect you to be well-informed about the innovation, but you do not need to know everything about the company.  Extra kudos for connecting the video to the concepts discussed in class. However, if the connection is not there or is not particularly insightful, do not force it.


- In a short video less is more. Try to have one thesis / one insight about the innovation and carry that trough the whole presentation.

- Make sure that you use a good mike and that you can be heard clearly.

- If you read text, try to be dynamic in your reading - approximate conversational speaking, be enthusiastic about what you read.

- Feel free to talk to the instructor if you would like more guidance.