Digital Innovation

What is digital innovation?

Digital Innovation (DI) is a change in process, product, or business model that is enabled by information technology. Companies like Google, Netflix, Uber, Tesla, Salesforce, Facebook, and Amazon are awesome examples of business success driven by digital innovation. DI has created entirely new products (e.g., the iPhone), and new ways to buy and sell goods (e.g.,  Amazon).

However, DI is not limited to these "digital natives" companies.  In fact, it is hard to think of an industry that has not been affected by DI.  Digital innovation has undermined the business models of traditional industries (newspapers, film photography, and broadcast TV, for example), created new opportunities for traditional companies (e.g., Hilton, RollsRoyce, Carnival Cruise, Burberry's) and has changed the lives of billions of people by connecting them to businesses and to each other at unprecedented intensity and speed.

What will I learn?

There is an excellent chance that your next job (your future life!) will be transformed by several digital innovations. In may ways they already have. This class is designed to put you in front of the change that is coming, so that you can influence it as a manager, a team member, a consumer, and a citizen.   This mean that you need to understand

• what a specific digital innovation (for example: augmented reality) is,
• how it works at a level of detail that would be appropriate for a competent user,
• how it creates value for the users - through the notion of Customer Value Proposition, or the "job to be done" concept, and
• how it captures value for an organization - through the notion of business model

All of this will be contextualized to the current pandemic situation, which means to understand

• how the pandemic changes use, value creation, and capture of these emerging technologies
• whether these effects are transient or permanent. How will the post-covid world look like?