DI Class Schedule

Thu. Jan. 18th [Deck] - Intro to the DI class and its activities - Team Formation

  • If you have not filled the team formation form in class, do it now and email to grazioli@virginia.edu

Tue. Jan. 23rd [Deck] - Tools to understand DI

  • Watch: How to design, test and build business models canvasses (BMCs). Osterwalder
    In class, you might be asked to 1) explain what the components of a BMC are; 2) apply them to a specific business case.
  • Read: Moore, G. A. (2004). Darwin and the Demon: Innovating Within Established Enterprises. HBR Jul-Aug. In the class DigiLibrary (a box folder).
    Find here ways to access the readings if you cannot get to the Digilibrary. Email grazioli@virginia.edu if that does not work either.
    In class you may be asked to: 1) explain the phases of innovation, (e.g., the chasm); 2) give your own examples of each phase; 3) explain what the demon is, and 4) how do you fight it.

Thu. Jan. 25th [Deck] - The Internet of things

  • Watch: The connected home
    1) What IoT technology was your favorite? Do you think it will catch up in the mass market? Why? 2) What some of the challenges for these products to succeed? Hint: the McKinsey report might help you answering these.
  • Watch: The industrial internet
    Keep into account that this is a commercial video. What is Predix? Explain in simple, clear terms.
  • Read: McKinsey (2015). IoT Mapping the value beyond the hype. It is in the class DigiLibrary
    Read the Executive summary (up to page 14) and one or two of the nine IoT settings. Pick one-two settings that interest you. Skim the rest. 1) Describe a use case of IoT in these settings; 2) identify current challenges.
  • Think about a couple of good questions for Ms. Rachel Trombetta, our guest form GE, and an expert in IoT. Google GE and IoT. Relate to the readings. Dress code: business casual.

Tue. Jan. 30th [Deck] - The Internet of Things (and the value chain) - part II

  • Read: Porter and Heppelmann (2015). How smart connected product are transforming companies. HBR, in the DigiLibrary. In this must-read paper the father of modern business strategy connects IoT to operations. Yes it is dense, but it will give you bragging rights. Try to answer the fundamental question: how is IoT changing businesses?

Thu. Feb. 1st - AR and VR [Deck]

  • Read: Scientific American (2015). Virtual Reality for all. In the DigiLibrary
  • Read: The Economist (2017): A reality check for virtual headsets.
  • Watch: Facebook Social VR Demo. Facebook paid $2B for Oculus, the VR technology firm. Money well spent? What is the value creation? the capture?
  • Read: The Economist (2017): Game over. Is it? What do you think?

Tue. Feb. 6th - AR and VR [no Deck]

  • Read: Porter and Heppelmann (2017). Why every organization needs an AR strategy. HBR in the DigiLibrary. Definition, capabilities, future... it is all there, including a (somewhat gimmicky) demo. Download the app on your phone and follow the instructions on the first page of the paper.
  • Think about a couple of good questions for Mr. Jordan Higgins, our guest from Bytecubed, and an expert in AR. Dress code: regular school-wear.

Thu. Feb. 8th - Drones [Deck]

Tue. Feb. 13th Drones (and pivoting business models) [Deck]

  • Read: Michael (2014). Create more value. HBR. In the DigiLibrary. Pay particular attention to the table describing how a business model can be changed to capture more value.
  • DI video - Team 6 - Schneider / IoT

Thu. Feb. 15th BlockChain (and Bitcoin) [Deck]

  • Watch: How Bitcoin works under the hood (technical) or How Bitcoin works in five minutes (less technical). Two versions of the same story.
  • Read: Financial Times (2017). An investment mania. The article offers a counterpoint to the wave of enthusiasm that has brought the cryptocurrency to record valuation levels. Form your own opinion.
  • Read: Nakamoto, S. (2008). Bitcoin: A Peer-to-Peer Electronic Cash System. In the DigiLibrary. This is the original work. It is rather technical, but it will give you bragging rights forever. Read the first three pages (up to section 4 included). Ask in class if something is not clear.

Tue. Feb 20th Blockchain [No deck]

  • Read: Iansiti, M. Lakhani I. (2017) The truth about Blockchain. HBR. In the DigiLibrary.
  • Think about a couple of good questions for Ms. Iliana Oris Valiente, Managing Director at Accenture and blockchain expert. Dress code: regular school-wear (just avoid baseball caps and obvious sportswear). This will be a video conference.
  • DI video - Team 1 - Rio Tinto / AR & VR

Thu. Feb. 22nd - AI and Machine Learning [Deck] + "Monday" [Deck]

Tue. Feb. 27th - AI and Machine learning [Deck]

  • DI video - Team 9 - State farm / Drones
  • Read: Davenport T, Ronanki R. (2018). AI for the real world. HBR. In the DigiLibrary. Do not focus on their classification of AI ("cognitive" etc): focus on the business examples and big ideas. For a better organization of the various types of AI/ML technologies, browse this McKinsey site.

Thu. Mar. 1st - Natural Language processing + "Tuesday" [Deck]

Tue. Mar. 13th - Natural language processing [Deck]

  • DI video - Team 5 - JPM Chase / Machine Learning
  • Think about a couple of good questions for Dr. Jingjing Li, a McIntire prof. with significant industry experience (Xbox, search).
  • Revisit the McKinsey site on AI/ML

Thu. Mar 15th - Autonomous vehicles [Deck] + "Wednesday" [Deck]

  • Skim the chapters for "Wednesday" in the sprint book. Deliverables for "Tuesday" are due (at midnight).
  • Read: Knight, W. (2017). Machine learning and data are fueling a new kind of car. MIT Technology review (might require a free sign up)
  • Read: The Economist (2018). Autonomous-vehicle technology is advancing ever faster. In the DigiLibrary.

Tue. Mar 20th - Autonomous vehicles [Deck]

  • DI video - Team 4 - KLM / NLP agents
  • Read: The Economist (2018). Self-driving cars will profoundly change the way people live. In the DigiLibrary. Be prepared to discuss what predictions do you agree/disagree with.
  • Read: Lin, P. (2013). The ethics of autonomous cars. Stanford CIS. Form your own opinion about the dilemmas described in the writing.
  • Read: Lin, P. (2014). What if your autonomous car keeps routing you past Krispy Kreme?. Stanford CIS. Form your own opinion about the dilemmas described in the writing.
  • Read: The Economist (2018). The success of AVs will depend on sensible regulation. In the DigiLibrary.

Thu. Mar. 22nd - 3D printing

  • Come and visit the UVA 3D printing Lab (aka "Rapid prototyping lab"). Do not come to class. Go directly to MAE 216A. We will start the tour at 3:30.
  • Read: D'Aveni (2015). The 3d revolution. HBR, in the DigiLibrary.
  • Read: The economist (2017). 3D printers start to build factories of the future. In the DigiLibrary.
  • Read: The economist (2017). The spread of 3D models creates intellectual-property problems. In the DigiLibrary.
  • Prepare a few questions to ask to our MAE host, Prof. David Sheffler.

Tue. Mar. 27th - 3D Printing - "Thursday" [Deck]

  • DI Video: Team2 / Dominos Pizza
  • Skim: the chapters for "Thursday" in the sprint book. Deliverables for "Wednesday" due (at midnight).
  • Review the 3d printing readings above
  • For reference: Invision and Origami are two well known UX design tools (must be on grounds or use a VPN).

Thu. Mar. 29th - Platforms [Deck]

  • Read: Eisenmann (2006). Strategies for two sided markets. In the DigiLibrary.

Tue. Apr. 3rd - Platforms  [Deck] - "Friday" [Deck]

  • DI Video: Team 3 / GE
  • Skim: the chapters for "Friday" in the sprint book. Deliverables for "Thursday" due (at midnight).
  • Read: Van Alstyne et al. (2016). Pipelines, platforms, and the rules of strategy.  In the DigiLibrary.

Thu. Apr. 5th - Customer Journey [Deck]

Tue. Apr. 10th - Disruptive innovation [Deck]

  • DI Video: Team 7 / Etsi
  • Read: Christensen et al. (2015). What is disruptive innovation?   In the DigiLibrary.  The terms "disruption" and "disruptive" are part of popular culture, but unfortunately are often misused, showing that the user of the term does not understand what it means. Avoid embarrassing yourself in business conversations by reading these two papers and reflecting on what disruption is and is not.
  • Read: Gans (2016).  The disruption dilemma

Thu. Apr. 12th - Sprints

  • Team 8 Sprint

Tue. Apr. 17th - Sprints

  • DI Video: Team 8 / Carnival cruises
  • Team 1 and Team 9 Sprint

Thu. Apr. 19th - Sprints

  • Team 3 and 5 Sprint

Tue. Apr. 24th - Sprints

  • Team 2 and 6  Sprint

Thu. Apr. 26th - Sprints

  • Team 4 and 7 Sprint

Tue. May 1st - Conclusion, career advice, and more